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 | Seven Ways to Make E-Marketing Work in a Tough EconomyIn a challenging economy, you must find new ways to make marketing work more effectively, get more out of marketing investments, and measure and account for marketing decisions. In short, you must make changes. Doing the same things in an uncertain economic environment and expecting the same results is, at worst, a definition of marketing insanity...(2008-05-11T04:00:00-07:00) | | |
 | E-Commerce Web Services: Better, Faster, CheaperTypically, new technologies tend to promise more than they deliver. That has not been the case with Web services, which are being integrated into just about every new e-commerce application. "Support for Web services has come from application vendors, application development tool suppliers and middleware vendors," said Jason Bloomberg, a managing partner with market research firm ZapThink...(2008-05-10T04:00:00-07:00) | | |
 | SaaS: Bringing the Call Center Within a Small Company's ReachThe software as a service trend is revolutionizing the call center industry, as companies of all sizes are now discovering the advantages of going with hosted versus on-premise solutions. With SaaS for the call center, applications are hosted on a shared platform in a data center and delivered to the agents via the Internet or dedicated network...(2008-05-10T04:00:00-07:00) | | |
 | Not Much Life in China's Virtual WorldsLast November, Procter & Gamble's Vidal Sassoon launched with much fanfare its first hair salon in China's virtual world. There was even a virtual ribbon-cutting ceremony. However, today the VS salon in HiPiHi, China's oldest and largest virtual world, sits mostly empty save for the occasional visitor...(2008-05-10T04:00:00-07:00) | | |
 | Texas Tax Man May Cometh for AmazonThe state of Texas may be the latest to take a bite out of Amazon's bottom line by assessing sales taxes on past purchases by state residents. Texas tax officials are reviewing the taxable status of Amazon purchases after an inquiry from the Dallas Morning News, which asked why the e-tailer appeared not to be collecting sales taxes from Lone Star State buyers...(2008-05-09T14:32:17-07:00) | | |
 | Blockbuster Takes a Gander at Circuit City BooksElectronics retailer Circuit City Stores will allow Blockbuster and its largest shareholder, Carl Icahn, to look into the company's finances in connection with the video rental company's proposed buyout offer. Circuit City also revealed that it has hired Goldman Sachs to help the company look into strategic alternatives to build its shareholder value...(2008-05-09T11:34:36-07:00) | | |
 | MySpace Walls Come Tumbling DownMySpace has forged agreements with other popular Internet sites -- Yahoo, eBay, Photobucket and Twitter -- to permit MySpace users to migrate their data. Profiles, videos and friend networks are among the content that can be ported. They can then access the partner sites using their MySpace user names and passwords...(2008-05-09T13:28:04-07:00) | | |
 | Will Microsoft Ask Facebook to Dance?The long list of companies Microsoft might acquire post-Microhoo includes such outré possibilities as Netflix, Cisco and Salesforce.com. Facebook is also on that list -- but its potential as a Microsoft acquisition target is beginning to look less unlikely. In fact, it's looking downright plausible. Rumor has it Microsoft has already approached the social networking site about a possible sale...(2008-05-09T08:52:05-07:00) | | |
 | 'GTA' Sells, Yahoo Doesn'tGas prices are setting record highs, homeowners are facing foreclosure, the dollar's slipping further down a black hole, and the credit industry is collapsing. These are frustrating times -- and perhaps that's partly why "Grand Theft Auto IV" just set some new records for video game sales...(2008-05-09T09:30:22-07:00) | | |
 | B2B in a Web 2.0 World, Part 1: Digital Media RelationsAttention! We're listening! Seeking competitive advantage and profitability through good relations with the social media, the B2B world has energetically embraced the grand online colloquy known as the two-way talk-back "conversation." Online social media platforms are now in play in the B2B relationships that organizations have with their vendors, suppliers, partners and contractors...(2008-05-09T04:00:00-07:00) | | |
 | Speak to Me: Natural Language and CRM ApplicationsIf you could clone your best agent hundreds or thousands of times over, you could ensure that each and every customer calling your contact center receives the same high-quality, friendly and informed response. In reality, natural language speech self-service is probably the closest and best alternative to delivering cost-effective and customer-friendly service...(2008-05-09T04:00:00-07:00) | | |
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