Food & Beverage

Custom B2B ordering portal replaced WhatsApp + Excel for 200+ corporate clients.

A multi-outlet F&B operator's catering arm was taking corporate orders via WhatsApp and processing them in Excel. We built a branded ordering portal that integrates with their existing POS and accounting — no off-the-shelf product fit.

0 → 200+
corporate clients onboarded
-65%
order processing time
+38%
repeat order rate
26 wks
prototype to production
The problem

The catering business was growing 30% YoY but the ops team was capped. WhatsApp orders dropped through the cracks. Invoices were created manually. Repeat customers had to re-send their preferences every time. Generic catering platforms didn't fit their menu structure or accounting.

What we built

We designed and shipped a custom B2B ordering portal: branded experience for corporate buyers, saved preferences, approval workflows, automated invoicing against their existing accounting, and a back-office dashboard for the ops team. Built in 26 weeks; integrated with their POS for real-time menu and availability.

Results

200+ corporate clients onboarded in the first six months. Order processing time dropped 65%. Repeat order rate climbed 38%. The ops team handled 2x the volume with the same headcount.

Trend · cumulative outcome0 → 200+

We looked at every catering portal on the market. None fit. The custom build paid for itself in the first quarter.

— Francis Lee, Managing Director, Catering Division
Let's talk

Tell us what's breaking. We'll show you what to fix.

A 60-minute call with a senior engineer — a working conversation, not a pitch. You'll leave with a concrete next step, whether or not we work together.